Custom AI
Sometimes you need a custom AI that knows your business. We can do that.
We take your proprietary knowledge — methodology, research, training content — and build a custom AI product that works like your best experts. 24/7. At scale. Citing your sources. No ChatGPT hallucinations.
Try ALEX to see what a finished agent looks like.
Our flagship example
$3M+/year
in revenue generated for CRA | Admired Leadership
ALEX is an AI leadership coach trained on 40 years of proprietary research. Available 24/7 to thousands of leaders at companies like Dell, Morgan Stanley, McDonald's, and more.
How it works
01
You share your content
What makes you unique — training materials, methodology documents, research, anything that lives in your experts’ heads. The more we have, the better the AI gets.
02
We train and configure your agent
We build it to reason like your best people, cite your sources, stay grounded in what you actually know. No generic ChatGPT answers.
03
You test before it goes live
You interact with it, find edge cases, request adjustments. Nothing ships until you’re confident it represents you well.
04
We launch and stay close
Not throw-it-over-the-wall consulting. We stay engaged, iterate based on real usage, and keep the agent sharp as your knowledge grows.
What kind of agent?
We match the agent type to your business. Some common starting points:
Customer-facing
Brand ambassador / expert
Answers customer questions about your methodology 24/7, in your voice
Lead qualifier
Engages website visitors, answers questions, captures qualified prospects
Onboarding assistant
Guides new customers through your products and services
Internal
Training assistant
Helps employees learn your methodology and answers policy questions
Knowledge base expert
Instant answers from your internal documentation
Process guide
Walks your team through complex procedures step by step
Specialized
Proposal assistant
Drafts RFP responses using your past proposals and positioning
Research synthesizer
Answers questions by drawing on your domain documentation
Writing assistant
Helps your team produce content in your voice, citing your sources
Overview from our CTO
Dean Thompson built ALEX and Kal-El. He explains how custom AI agents work and what makes them different from off-the-shelf AI tools.
Pricing
~$8,500
typical first project
We scope it together based on your needs. We make sure your AI does its specific job well enough to deliver real value before it goes live.
2–4 wks
typical time to launch
You test the agent before it goes live. Nothing ships until you're confident it represents you well.
Operating cost scales with workload
Running costs depend on how much work you give your agent. A rough benchmark: for roughly the equivalent workload of a single human team member, expect around $500/month.
Scale changes the math dramatically. ALEX handles tens of thousands of coaching clients — it costs more to operate than a one-person-equivalent agent, but it's doing the work of 100 people. The economics get more compelling the more you use it.
Ready to explore what your agent could do?
Every engagement starts with a discovery call. We'll listen to your situation and tell you honestly whether this is the right fit.