AI has goneWAY beyond ChatGPT.
Big companies have AI departments — we can be yours. If you already have a strong AI team, we can add specific depth and bandwidth.
Whether you're just getting started with AI or already running initiatives, the core challenge is the same: you need people who understand AI deeply and understand your business. That combination is rare.
The challenge
The AI change curve is hard
Every major research firm says the same thing: the technology is ready, but most organizations aren't capturing the value. MIT's 2025 research finds that 95% of AI pilots never reach meaningful production. McKinsey reports that just 6% of companies have captured significant business value from AI. Here's why.
These capabilities are so new that almost nobody knows how to use them well.
Pew Research found that only 21% of workers use AI on the job — up from 16% just a year earlier. Your competitors are figuring it out too. The question is who figures it out faster.
AI changes the right answer.
The best software design, the best workflow, the best team structure — all different now. What your IT team built last year may already be the wrong approach.
AI is alien.
People resist what they don't understand. Getting your team to actually adopt AI tools is a change management challenge, not a technology challenge. Organizations with a change management strategy are 7x more likely to meet their objectives.
Effective human-AI partnership is transformative — and almost nobody's doing it yet.
The teams that learn to combine human judgment with AI capability don't just get incrementally better. They get transformatively better. McKinsey found that 87% of companies expect AI to boost revenue within three years — but only 19% see any impact today.
Building AI-native is fundamentally different.
AI-native systems blend structured data with soft information in ways traditional software never did. Getting that blend right is an art. Your traditional IT providers are still thinking in terms of the applications they've already built. That's a big reason 95% of pilots fail.
Why us
Five reasons we're different
We've built AI that actually works in the real world.
Not demos, not prototypes — real products used by Fortune 500 leaders every day. Our flagship, ALEX, is an AI leadership coach built with Admired Leadership. It coaches tens of thousands of leaders at companies like McDonald's, Dell, Morgan Stanley, and Schwab — and generates over $3M/year in revenue.
Try ALEX free — pose a real leadership challenge and see what happensWe build AI-natively, radically fast.
This isn't just a service we sell — it's how we work across everything. We develop 10-30x faster than traditional approaches. That speed means we can afford to bet on ourselves, earn your business month to month, and iterate until we get it right. If your team builds software, we can help them work this way too.
We combine real business depth with AI depth.
Change management. Innovation strategy. Keeping control while moving fast. Most AI vendors are pure tech. Most consultants don't understand AI deeply. We're both — so we can tell you where AI will actually move the needle, and where it won't.
We practice what we preach on human-AI teams.
Diverse teams — humans and AIs with fundamentally different strengths — consistently outperform. This isn't philosophy for us; it's how we actually work every day, and what we build for our clients.
We bet on ourselves.
No long contracts. No big upfront commitments. We earn your business month to month. And when we agree there's real opportunity ahead of us, we put our money where our mouth is.
Two ways we typically start
Get more from AI across your business
We help you figure out where AI makes the biggest difference and implement it — coaching, evaluation, custom builds, or all of the above.
Deploy your deep expertise through AI
You have proprietary knowledge that could reach more people. We build AI products that scale your expertise — like ALEX does for Admired Leadership.
What we do
Four ways we put AI to work for you
Get More from AI Tools You Already Have
Your team probably uses ChatGPT or Copilot already. Are they getting consistent results? There are great ways and terrible ways to use these tools. We know both. We help your team find the great ways — fast.
Find the Right AI Software
The market is flooded with AI-powered tools — some excellent, most mediocre. We evaluate what's out there and match it to your actual workflow. Honest brokers, not just selling our own stuff.
Custom AI That Knows Your Business
When off-the-shelf isn't enough, we build AI products trained on your specific knowledge, methodology, and voice. They do a real job — coaching clients, qualifying leads, researching, writing — 24/7.
See it in action:
Custom Software, Radically Fast
AI doesn't just help your business — it revolutionizes how software gets built. We deliver custom software in weeks instead of months, at a fraction of traditional cost. And if your team builds software, we can help them achieve the same kind of speed.
Client work
Real results, real clients
Content Marketing Partners
Kal-El
A research-first AI writing assistant for a professional writing agency.
Higher quality content, 30% of the effort
“El has increased the productivity of every member of our team and has improved the depth of research and the quality of their output.”
CRA | Admired Leadership
ALEX
An AI leadership coach trained on 40 years of proprietary research.
$3M+/year in revenue generated
“I've never used an LLM before where I spend 45 minutes on it and just cancel all my meetings to keep going into it because it's so good.”
Our story
We liked our customer so much, we hired their CEO.
Mike Azzara runs Content Marketing Partners — a professional writing agency. In 2023, Dean built him an AI writing assistant. Mike liked it so much, he asked us to keep building.
Then he offered to also lead our company.
It's a pattern that keeps repeating: we get so close to our clients' problems that the line between vendor and partner blurs. That's not an accident. It's how we work.
Mike Azzara, CEO — Expressive Machines' origin story